AI Insights · Timothy · January 2021
Top 5 iOS Basketball Games in Brazil: Q4 2020 Performance Overview
A glance at the performance of the leading basketball games on iOS in Brazil during Q4 of 2020, highlighting download and user engagement trends. Insights provided by Sensor Tower.
As the fourth quarter of 2020 wrapped up, the digital courts of iOS basketball games buzzed with activity in Brazil. Sensor Tower's data provides us with a clear picture of how these games fared in terms of downloads and user engagement.
NBA 2K Mobile Basketball Game showed a strong presence with downloads peaking at 2 million in early October, before tapering down to 500 thousand in late November. Weekly active users followed a similar trend, starting at around 4 thousand and peaking at over 4.6 thousand in mid-October, before falling to 3.8 thousand by year's end. The game's revenue fluctuated, reaching a high of 600 thousand in the week of December 21st.
For NBA LIVE Mobile Basketball, the downloads saw an initial high of 1 million in late September, which declined to just over 1 thousand by the end of December. The weekly active users started off strong at 53 thousand and reached over 60 thousand in mid-October, but saw a decline to 43 thousand towards the end of the year. The game's revenue experienced a similar decline, peaking at 483 thousand in the final week of December.
Basketball Stars™: Multiplayer had a modest performance with downloads starting at 600 thousand and decreasing to 714 thousand by the end of December. Weekly active users saw a peak of over 6 thousand in late October but dropped to under 5 thousand by the end of the quarter. Revenue for the game remained somewhat steady, with a slight dip to 93 thousand in the last week of the year.
NBA 2K20 had lower engagement, with downloads hovering around tens and weekly active users ranging from 147 to 174 throughout the quarter. The revenue peaked at 266 thousand in the week leading to Christmas.
Lastly, SLAM DUNK from TV Animation, which had its release in December 2021, showed a strong start with downloads at 2.4 million in its release week but saw a sharp decline to 110 thousand by the end of December. Weekly active users mirrored this trend, starting at 2 thousand and dropping to 256. The revenue peaked at 328 thousand in the week of December 21st.
For more detailed insights into the performance of these apps and others in the mobile ecosystem, Sensor Tower provides a comprehensive analysis.
